Atop my list of mobile best practices is the need to stay current on consumer behavior and interests. This summer has brought fresh data that has ramifications for all of us conceiving and executing mobile programs.
Here are a few numbers and their importance to us:
Stats: The average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on his or her phone. Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web (Nielsen).
Meaning What? You’ve likely heard notable analyst Mary Meeker’s prediction that more will access the web via mobile than via PC by 2015 http://mashable.com/2010/04/13/mobile-web-stats/. But this is 2011 and it would be foolish to spend exclusively on the web on Android devices. Instead, consider a mix of app and Internet. You have time to worry about 2015.
I look at many others in my latest imediaconnection.com post http://blogs.imediaconnection.com/blog/2011/08/22/the-latest-plethora-of-mobile-data-means-what/
