Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

 

Today, billions around the world turn to their cell phones 24 hours a day—as alarm clocks, for daily computing tasks, as pipelines to their friends and family down the block and around the world, and increasingly as the vehicle to interact with brands, be it as part of a loyalty club or to research products and services and make purchases.

 

The last of the activities mentioned has the largest ramifications for marketers.

 

Mobilized Marketing introduces you to people just like you who have—and continue to face—business challenges in this rapidly changing, technologically advancing, “time-crunched” society, as Kris Foley of Clear Channel Cleveland describes it.

 

Some of the folks you will meet are pioneers who founded or furthered Hipcricket, one of the leading mobile marketing and advertising companies in the world that set out to save or reinvigorate struggling industries and to drive others to new heights.

 

You will be introduced to brand marketers just like you. Fate seemingly brought some of them to mobile. Foresight, smarts, and, yes, more than a little bit of risk-taking drove others into the dynamic world of mobile. Their results will astound and inspire you.

 

We’ll consider the radio sales manager in Baltimore who sold mobile into an auto dealer’s radio schedule and produced 34 car sales in one day after the dealer had not sold one in more than a month; the American Red Cross, which saved lives by using mobile to remind blood donors to give so others could receive; and Ford and its dealers, which drove a 14 percent lead conversion rate by adding mobile to its rich, yet previously mobile-lacking, traditional advertising programs.

 

This book allows you to see what these marketers saw and apply those lessons to your own careers. You will be better equipped to identify the opportunities, ask the right questions, sell mobile into your organizations, and most important, move the needle on your business.