While known as one of the most progressive marketers, Seth Godin is no fan – or even user – of Twitter.

“One hundred and forth characters are not a replacement for 200-page reads,” Godin said at the recent Seattle workshop I attended.

Godin does not tweet, saying among other things that it would take time away from other what he considers more important tasks. He said he reads over 100 blogs a day and, get this, a book a day (although he admits he doesn’t read the books cover to cover – only enough to know what the thought-leaders are saying and doing).

There was such gold in Seth Godin’s three-hour workshop in Seattle that there is blog post material for weeks.

Let’s start with Seth’s view on mobile as it relates to marketing. Not surprisingly, he zeros in on the one-to-one, permission-based relationship model.

“With mobile, advertisers are trying for the masses,” he said in response to my question. “But it’s really about what I (as an individual) want. We need to have advertisers see how talking to 20 people or even just one person matters. We’re not there yet.”