I saw where Polaroid eyes mobile for users to experience the "magic of instant in way that only Polaroid can deliver". That makes my spring hype award list.

Pew says that 18 percent of smartphone owners use a geosocial service to check in to certain locations or share their location with friends. That is a meaningful number (around 30 million), but far from the key element in a mobile “reach strategy”. That would be SMS or the mobile web. Preferably both.

I don't buy report that Siri is missing from the iPad because Apple can't make it look good on tablet. I bet that it’s more about an overloaded system just with iPhone 4Ss.

There were ads for pizza and for free obituary searches on Barnes and Noble page of Mobilized Marketing book.

Given the lack of news at CTIA Wireless 2012 (see previous post), do you think that companies are kicking themselves for missing the chance to be one to stand out?

The Angry Birds follow-up is dubbed ‘Amazing Alex’. The word amazing should be reserved for Angry Birds.

Urban Airship’s CEO says that we have years of education ahead of us when it comes to selling in mobile. Hopefully we’re on the other side of the mountain.

It may be that the loyalty play is more meaningful to Google than its new offers showing up on maps, including on mobile. There is lots of money in remarketing and remonetizing.

Blue Droid RAZRs are due in stores. Remember when pink RAZRs were the hot phone? No, I didn't have one, but I could have by accident (I’m colorblind).

Fast Company says that a company turns your Instagram pictures into canvas wall art that anyone can buy. Can buy or will buy?

We’ve all seen this - mobile devices are increasingly being used as a mother’s helper when her kids are bored, according to eMarketer.

Finally some reason - MasterCard says: "No single (mobile) wallet will rule them all".

A report says that there were 30 million near-field communications-enabled smartphones shipped in 2011. The number nearly matches the number of stories hyping hyperlocal, the mobile wallet, and the check-in.

Apple responded to the new iPad’s charging woes. Could this issue bring the most beloved brand down? Please. But I’m sure some are writing that to serve as linkbait.

Groupon supposedly is hiring an “army” of engineers. Will they make sure the flying trapeze offers don't get us smushed?

AT&T is testing a "plus" loyalty program with discounts on non-Apple stuff, dedicated support (as opposed to lackadaisical support), and $10 Starbucks cards. Too little, too late? Not even three Venti’s?

Another report says that 87 percent of iPhone 4S owners use at least one Siri feature per month. A month? That is hardly telling. I skip lunch once a month. That means nothing.

Thanks for your loyal reading of this blog. I was thrilled to see http://jeffhasen.com named one of Digiday’s 5 "great digital exec blogs".

For those who observed The Day Of Unplugging – the iPhone 5 was introduced. On top of that, Siri had a baby. I followed the “event” through my nine devices and computers.

Did you note that Coke is using SMS for a contest during NCAA Tournament telecasts? Not apps, the mobile web, nor augmented reality. It's about reach and inclusiveness.

Registration is free for May 3 webinar I'm doing with the Mobile Marketing Assoc about the findings in my Mobilized Marketing book http://bit.ly/A7GoXp. Please join me if you can.

My thinking on hotspots is if someone is going to pay when WiFi is available in more places, the service should just work. Why doesn't it?

Supposedly 220 tablets have been introduced. I’m guessing the "average" consumers can't name more than the iPad and Kindle Fire.

20 percent of sports content during the NCAA tourney has been seen on smartphones and tablets. This trend is discussed extensively by ESPN in my Mobilized Marketing book.

There are about 15 million Foursquare users. By my count, about 14 million of them show me their check-ins on LinkedIn. It makes no sense.

I appreciate the reception to my first Notes on A Mobilized Marketer column. We'll get on a regular cadence, likely twice a week. In the meantime, some new notes:

First up are more thoughts on the new iPad release:

Some expected Siri to be on the new device. I wasn’t one of them. In my opinion, the exclusion is all about the 50 million additional iPads that Apple is projected to sell this year. The Siri voice recognition system was overwhelmed by demand when the iPhone 4S was introduced. My hunch is the backend can’t handle 50 million more asking where is the nearest place to buy a taco.

Cute Santa spot touting Siri's ability to assist.

My first hours with my new personal assistant had me wondering if I should do more interviews to fill the job.

Siri, through my new iPhone 4S, was spotty -- and I'm being generous. Frequently, she said she couldn't find the network. Requests in a loud envionment were a waste of time.

But synching helped the network problem and things have gotten somewhat better.

She's no All-Star. I'm still shaking my head over how she delivered Washington DC results when I specifically asked for a gym near Seattle.

But adding an appointment to my calendar couldn't be easier and sending a text to someone in my contact list is a breeze.

I'll get to know her better and report back.