Notes From A Mobilized Marketer - An Alarming Number of Apps Share Personal Data

In a study of the top 110 apps by leading researchers from MIT, Harvard and Carnegie Mellon, 73% of Android apps shared personal information, such as email address with third parties. 47% of iOS apps shared geo-coordinates and other location data.

Transparency alone won’t satisfy mobile device owners. The Pew Research Center found that 54% of users decided to not install an app after learning about how much personal information that app planned to capture.

The majority of Americans say the latest technology is “totally necessary” to their daily lives, per CTIA. 69% believe that it’s personally necessary to have modern and up-to-date devices. 

Only a quarter of businesses have a coherent digital strategy to create customer value: Forrester.

Consumers may be spending as much as 6 hours each day multiscreening -- that's half their total media time, according to eMarketer. So stop creating a “mobile only” strategy.

Researchers from Duke wanted to see if utilization of a low-cost weight-loss app might help the 35 percent of young adults in the U.S. who are overweight or obese. A study showed that it doesn’t. The smartphone app didn't help young adults lose any more weight than if they hadn't been using the app at all.

There has been a 16% increase in the number of people in the U.S. using a smartphone and a tablet daily, eMarketer reported. The figure stands at 112 million.

Apple Watch sales have reached 7 million, more than all rivals combined. By that yardstick, it has been a hit. I use a different measuring method, one that puts the product in the disappointing category.

Google Maps for iOS now have spoken traffic alerts.

Facebook sees 8 billion daily video views from 500 million users. That’s double since the view numbers were reported in April.

Meanwhile, Facebook now gets 78% of its ad revenue from mobile.

Mobile accounts for more than 1/3 of Estee Lauder’s overall ecommerce business.

Notes From A Mobilized Marketer - Taking A Selfie Can Lead To Death. And That's No Bull.

A man died after being gored by a bull in Spain while taking a selfie. The Mirror reported that Spaniard David González Lopez, 32, had his back to the bulls while trying to record the run. He did not see the one that attacked him until it was too late.

“It’s a tragic and stupid death,” Mayoress Elena Fernandez told the newspaper.

Periscope reports that it has 10 million users and the equivalent of 40 years of video is watched each day.

Every minute, Americans exchange 3.6 million text messages and send and receive more than 289,000 photos and videos via MMS, per CTIA.

I disagree with headline saying The Further of Consumer Marketing Is Personal. It's actually the present. Anything less today falls short.

88% of teens say people share too much about themselves online, according to Pew.

Instagram mobile ad revenues will reach $2.81 billion worldwide in 2017, eMarketer forecasts.

Samsung Pay will launch in the U.S. on Sept. 28. Also, Rite Aid reversed course and said that it has begun accepting Apple Pay and Google Wallet. The significance? Something short of cash being gone by the following Tuesday.

Is phygical the worst buzzword I've heard recently? Appsolutely.

On Twitter, I was added to an applewatchlovers list. I wouldn't describe myself that way even under most broad term possible.

I have a record of zero success getting usable walking directions via Apple Watch. The latest was last week in Virginia --it turns out that I needed to take a 5-minute walk. Apple Watch told me it would take 90 minutes.

HTC has cut 15 percent of jobs due to dwindling sales.

Android user loyalty has surpassed the iPhone: Consumer Intelligence Research Partners.

Notes From A Mobilized Marketer - The Mobile Generation Edition

Surprisingly by about 70 percent, 90 percent of kids 8-17 say it’s OK for parents to set rules on how they use their cellphones, according to CTIA.

Meanwhile, Pew reports that 78 percent of teens have a cell phone and 23 percent have a tablet. Also, 58 percent of all teens have downloaded apps to their mobile or tablet.

I’m bored with gold iPhone stories. It's about personalization. If you don't want it, don't buy it.

eMarketer revises numbers upward to say that the U.S. mobile ad spend will rise 95 percent this year to account for 20 percent of all digital ad spend and 5 percent of total media ad spend.

Advertising Age asked if the iPad era is already coming to an end. My observations all across country loudly say otherwise.

Another from eMarketer: 86 percent of U.S. healthcare practitioners use a smartphone for professional purposes.

28 million will use Twitter on a mobile device at least monthly this year. The number is big but still under under 10 percent of subscribers.

It's not about channels, but about consumers, said a Gap mobile executive at last week’s Mobile Insider Summit. No gap in solid thinking there.

A report says that 3 percent of U.S. Internet users are on dialup. My experience says about 83 percent of hotel biz centers are, wasting our time as we wait for boarding passes to print.

The main in-store mobile activity is comparison shopping with 59 percent showrooming, new numbers say.

How much of Steve Ballmer’s resignation had to do with Microsoft’s mobile missteps? Lots.

Apple wins three times more customers from Samsung than Samsung does from Apple. Speaks to the loyalty shown by Apple users.