Here are words of caution to those marketers who live in a one-channel world. Consumers aren’t anything like you.
The latest evidence comes from the automotive industry. While smartphones and tablets accounted for 40% of total Web traffic for the car space in October (Dealertrack), a large portion of consumers migrated to a computer to fill out a form. This led to a 32% increase in lead captures.
Meanwhile, 1-800 Contacts has advanced in mobile due to the simplification of the form fill, as well as the ability for a consumer to take a picture of a prescription, according to Google’s mobile lead Jason Spero (@speroman).
Stride Rite has introduced an iPad app that measures a kid’s shoe size. It’s a smart and efficient way to solve a parent’s problem.
Nearly 50% of consumers believe their personal mobile devices are more efficient than store associates in helping them make buying decisions, Motorola reports.
Approximately 456 million Facebook members only access the network via mobile.
U.S. online adults are three times more likely to visit your website than engage with your brand on Facebook, per Forrester.
35% of holiday email click-throughs will happen on mobile, IBM forecasts.
Wal-Mart will match Amazon's prices in stores this holiday season.
The lack of smartphones held back Shazam pre-iPhone, according to a company executive appearing at the M1 Summit. You used to request and get an SMS with the name of a song.
75% of Pandora listening is on mobile, the company says.
The gap increases between mobile leaders and laggards in 2015, Forrester forecasts.
A new Usher song is available via download with info at the bottom of a box of Cheerios.
Folks with incomes lower than $100,000 a year plan to do more in-store shopping, according to Deloitte.
75% of HR managers say mobile HR can build satisfaction, per ADP.
