CMO.com asked me whether retailers should be open on Thanksgiving.
Here’s what I told the publication:
“This isn’t 1980 when tradition won the day. Holiday sales and decorations didn’t enter our lives until the day after Thanksgiving. Now we have holiday lights in retailers around Labor Day and red cups in Starbucks after Halloween. What’s changed? E-commerce and m-commerce have given consumers 24/7 access to buying. Brick and mortars believe that they need to be open to be competitive and to make their numbers. Is this right? Some believe yes, others don’t. It’s 2013. The genie will never get back into the bottle.”
The full article is here - http://www.cmo.com/content/cmo-com/home/articles/2013/11/15/CWTK_Retailers_Open_Thanksgiving.html .
