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Notes From A Mobilized Marketer - Renee Zellweger As Spokesperson For "Not Your Selfie" App

Celebrity endorsements have flopped in mobile, but how can Renee Zellweger not be the face of Loosery, a video chatting app that supposedly makes one look more attractive? Renee can build the “Not Your Selfie” category.

Mobile offers are redeemed 10x more than print, Hubspot says.

A TiVo study reports 51% (vs. 36% last year) of TV viewers multitask every time they watch TV.

A study by American Express says that fewer will use mobile device this year vs. last for holiday shopping. I’m not buying it.

82% worry that wearables would invade privacy, according to PwC report. That’s a hurdle beyond the issue of wearables not solving problems.

After a week with the iPhone 6, I have to say it is borderline too big for me. I’m coming from a 5 and really feel of that one in my pocket. I realize that it’s a to each his/her own thing, like most things in mobile.

81% of U.S. online consumers say they're likely to avoid websites that have left them dissatisfied, per Forrester. Are the others just gluttons for punishment?

I see where Moms find tracking family health via smartphone too time consuming. Quick, ease of use are musts in new iterations.

Yahoo shared mobile sales for the first time: $200 million last quarter, 17% of the total. It says that mobile revenues for 2014 will exceed $1.2 billion.

The iPhone 6 "caught fire" allegation was as predictable as a new Apple rumor starting within 5 minutes of a product release. Exploding phone stories, too, are almost always hoaxes.

Microsoft reportedly plans to launch a wearable device within weeks.  Supposedly it will work with iOS and Android, unlike the Apple Watch.

Tweet of the week? From sportswriter Rick Reilly: “Cowboys' RB Joseph Randle steals underwear, gets an underwear endorsement deal. Lesson? Next time steal a Mercedes.”

Tagged with Renee Zellweger, iphone, app, Yahoo, Microsoft, Android, ioS.

October 25, 2014 by Jeff Hasen.
  • October 25, 2014
  • Jeff Hasen
  • Renee Zellweger
  • iphone
  • app
  • Yahoo
  • Microsoft
  • Android
  • ioS
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