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Jeff Hasen

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In My New Notes From A Mobilized Marketer - Should We Be Proud That There Are More Mobile Devices Than Toothbrushes?

Rather than trying to prove mobile’s popularity by saying that there are more wireless phones in the world than toothbrushes, why don’t we buy the world some toothbrushes? There are organizations that serve this mission, but we still have a need. Carriers, handset manufacturers, marketers, are you with me?

Led by “back to school shopping”, mobile commerce increased 47% in Q2 vs. a year ago, comScore said. And sales via tablet were up an eye-opening 75%. As comScore reported, some brick-and-mortar retailers prominently offered online-only “Back to School” deals on their sites to promote digital commerce.

One more to note as we near the holiday shopping season: mobile has become the primary medium for consumers to engage with retail brands online, with 70% of engagement from mobile devices.

OK, another one because the stats are so important – more than 34% of the top 10 retailers’ monthly unique visitors are mobile-only.

It has come to this for Blackberry - Wall Street cheered an $11 million loss in the second quarter.

More than one in eight Americans has deposited a check within the past year using a mobile app.

A third of all pictures taken by millennials are selfies, according to a report from Mitek Systems and polling firm Zogby Analytics.

From the same study: 36% of millennials have decided where to spend money or have switched companies based on a brand's mobile offerings.

As crazed as we are about mobile in the U.S., we take a back seat to Austria where market penetration in mobile is 130-140%, according to the IAB.

Multiple studies show that half of mobile users abandon a page if it doesn’t load in 10 seconds. I would’ve guessed 5.

86% of time on mobile is spent on apps, ExactTarget said.

Tablet sales are estimated to increase 39% this year, Brainshark stated. Some think that it’s a dying category. I’m not one of them.

Fear of going without your phone is called nomophobia. As in no mobile. Going without a toothbrush is worse.

Tagged with toothbrushes, comscore, BlackBerry, apps.

October 5, 2014 by Jeff Hasen.
  • October 5, 2014
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