Have 2015 Black Friday sales started yet? One day turned into one week in 2014. Why not one year?
Seriously, merchants can call them what they want and try to convince us that the deals are as good as those offered the day after Thanksgiving, but it’s going to take more than words to change behavior patterns. The stats show that we made record Black Friday purchases on, ummm, Black Friday.
Safari only holds a 5% share of the desktop browser market, but 45% share of the mobile browser market thanks to iPhone and iPad usage.
For the first time on Thanksgiving, mobile drove more than 1/2 of all online retail traffic, says IBM.
Several studies show that half of mobile users abandon a page if it doesn’t load in 10 seconds, and three out of five won’t return to the site.
People are now spending more time with mobile devices than with television.
80% of mobile retail research ends with a purchase, per Telmetrics.
41% of millennials will make mobile purchases while shopping in brick & mortar stores this holiday: Dynatrace.
Around the globe, the most popular tactic for the 40% of marketers using mobile this holiday season is SMS, according to Experian.
70% of retailers invested significantly in a mobile-optimized site in time for the holidays: shop.org.
By 2020, 90 percent of the world’s population aged 6 years and over will have mobile phones: Ericsson.
Stop the madness – I heard the term beacosystem for players in campaigns involving beacons.
Amazon was set to release new deals every 10 minutes on Cyber Monday with exclusive offers for mobile app shoppers.
Stupid tweet and headline on TheStreet.com – “Black Friday made it crystal clear -- mobile shopping has emptied our malls AND outlets.” Repeat after me – there are no absolutes in mobile or most anything else.
Twitter is reportedly experimenting with a mobile tool to help you determine the quality of your tweets. Isn’t that the job of your followers and others who look in?
Apps drive the vast majority of media consumption on mobile, accounting for approximately 7 out of every 8 minutes: comScore.
