Viewers of Comedy Central’s South Park know that there’s usually an underlying truth in a show that is heavy on satire. Mobile gaming got in the crosshairs recently with the program skewering app makers for a “freemium" modal that South Park says is Latin for "not really".
The show that the goal is to make the user wait but pay for not having to sit through ads and other supposed wastes of time. True? Yes in many cases. But not everyone falls for it. According to Swrve, half of a game's in-app purchase revenue comes from just 0.15% of its players.
Meanwhile, mobile gaming revenues are set to surpass traditional console games by next year: eMarketer.
An alarming 31% admit they have no mobile strategy or simply view mobile as a campaign, says a new CMO Council study. Clearly there’s more work to do in educating.
I'm in your loyalty club, but an offer via text at 6a has me thinking I made a mistake in joining. Heard of best practices and common sense?
Adult mobile users are planning to do 40% more holiday shopping on their devices this year, per study by Burst Media and Rhythm NewMedia.
Weird Al in ads is going to make us shop more at Radio Shack? I'm not buying it.
JetBlue says that it spends two-thirds of its budget on digital.
The iPad still dominates traffic among tablets in North America,with an 80% share, Chitika reports.
I lost zero sleep due to Twitter moving its status box. Others apparently sweat the small stuff.
Mobile will account for 31% of online sales on Thanksgiving, compared to 21% in 2013, according to Adobe.
How quickly things change - Samsung restructured its U.S. marketing team as the mobile division faltered. Is this marketing or product-related?
20% of all the pictures taken in the history of the world have been taken in the last two years, marketer Seth Matlins said at the 3% Conference.
Google & Facebook control 75% of all mobile advertising. Is this a surprise to anyone?
Over 2.5 billion adults do not have a formal bank account, per MasterCard. But more than 1 million of the “unbanked” have access to a mobile phone.
35% of holiday email click-throughs will happen on mobile devices, IBM forecasts.
40% of online adults start an activity on one device & finish on another: Accenture.
