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Notes From A Mobilized Marketer - Are You Ready For Some Football and Mobile Shopping?

We know where our eyes are on Sundays – watching the National Football League. But what about our fingers? It turns out that they are on our mobile devices making purchases happen.

Surprisingly, the most mobile shopping happens on Sunday and on Amazon, according to Opera Software. How does that compare? Desktop traffic to e-commerce sites tends to peak on Mondays and remains stronger during weekdays than on weekends. The day with the lowest mobile shopping traffic is Friday.

Has the Internet of Things made your 2015 marketing plan? Projections are huge for 2020 and 2025. Oh, I get it - nudge you around 2018.

Cyber Monday tablet users averaged $121.49 per order, per IBM.

Smartphones, which have lagged behind tablets in terms of mobile commerce, are making more of an impact as the year comes to a close. The majority (66%) of travel and retail (53%) mobile transactions now come from smartphones, according to Criteo, a performance marketing company.

High-end brick and mortars like Nordstrom are quite crowded these days despite the fact that 45% of affluents plan to all their holiday season online: eMarketer.

26% of people who call their cable companies are asking if they can cancel TV service, says Marchex. If your experience is like mine (yes, Comcast, I’m talking about you), it’s because of outages, overbilling, and a disregard for what matters – dependability.

43% of U.S. consumers know Apple Pay but only 3% have used it, reports Kantar. Security concerns remain.

“Responsive” is a marketer’s watchword for 2015 or so says eMarketer. I thought that happened in 2013.

Amazon and Sears have been known to change prices on 15 to 20% of their products at least once a day, according to 360pi.

Next year, Iowa will allow the use of the mobile app version of a driver’s license as a replacement for a paper license.

United attendants will get the iPhone 6 Plus models to serve customers in-flight. Will they need to keep them in airplane mode?

Instagram is now bigger than Twitter with 300 million monthly users.

There are 4700 app downloads from iTunes every minute, Oracle reports.

I spent lots of time in airports last week. There were no sightings of fingers triple-tapping on feature phones. It felt like a milestone moment.

Tagged with amazon, Internet of Things, IBM, Comcast.

December 14, 2014 by Jeff Hasen.
  • December 14, 2014
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Jeff Hasen

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  • Jeff Hasen
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    Oct 5, 2020, 7:39 AM
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    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
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    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
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