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Notes From A Mobilized Marketer - Focusing On the Unfocused Two-Year-Olds

Thirty-eight percent of toddlers 2 or under are using a smartphone or tablet, according to Common Sense Media. Try doing a “focus” group with this crowd.

Declaring jet lag “fundamentally a math problem,” researchers say they have devised a mobile app to overcome it. Entrain tells you when to get more exposure to light and when not to do so. I use the old-fashioned method – I have three dogs to tell me when to open my eyes. They never forget.

The American smartphone user spends 30 minutes a day updating social networks.

The spend on location-targeted mobile ads is expected to increase 55 percent from $2.9B to $4.9B in 2014 & reach $15.7B in 2018, Mediapost says.

The average U.S. mobile consumer spent 86 percent of time on apps, only 14 percent on mobile web, according to Flurry.

Half of U.S. millennials own a laptop, smartphone and tablet.

CNBC and others report that Amazon will announce its first phone, with a 3D screen, by June.

Meanwhile, the Amazon Appstore hits 200,000 apps, almost tripling in one year.

The $1,500 price tag, plus the use of technology that we know is evolving, are reasons to not buy Google Glasses during public sale this week. Still, there is some temptation.

Gaming apps accounted for 41 percent of downloads from the Apple and Google stores in February.

Twitter has 580 million inactive users.

A prototype charger can power up a smartphone in 30 seconds. The question is whether it can be mass-produced.

I see that Klout has redesigned its iOS app. I would be more excited if it redesigned Klout.

Turner says video streams of March Madness were up 42 percent.

There are now more mobile-only or mobile-centric homes in the US (55 percent; 133 million adults) than those with landlines, industry analyst Greg Sterling reports.

 

Tagged with smartphones, apps, twitter, social networks, Google Glasses.

April 13, 2014 by Jeff Hasen.
  • April 13, 2014
  • Jeff Hasen
  • smartphones
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  • twitter
  • social networks
  • Google Glasses
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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