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Jeff Hasen

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Notes From A Mobilized Marketer: Wanna Pay To Experience My Life? Didn't Think So

An app on Google Glass will let people pay to watch a livestream of everything that you do. Name one person who would do that. In my case, neither my mom, wife, nor anyone else would.

I recommend that we get the basics right – location, device type, personalization and attribution - before we consider scented mobile ads.  This one smells like a gimmick.

Notifications via twitter.com rarely are accurate. When you look , nothing was retweeted and there is no new follower. What am I missing? Probably nothing.

Consumers choose brands that engage their passions 1.5 times more than those that just urge them to buy, Google says. That sounds low to me.

Another one that appears to be lacking? 62% of customers looking for a company on their smartphone expect a mobile-friendly website, according to Forrester.

In related news, 79 percent of mobile users who find a site difficult to use will leave and never return.

Kobe Bryant is reportedly among those pro athletes testing the capabilities of Apple’s  iWatch. Do you think that he put in a request to slow Father Time?

To those who believe all mobile rumors, remember that speculation about Amazon Fire pricing and supposed customer access to free data was dead wrong.

More evidence of convergence - SportsCenter now has a social media producer within ESPN’s control room for each show.

Too many pings or consumer value created? iBeacon has rolled out in 100 stores on one street in Europe.

What planet does this tweeter live on? “Can Facebook retool itself and dominate mobile or will it run its course?”

Gartner: 75% of mobile security breaches will be the result of mobile application misconfiguration.

Globally, the number of people who own use smartphones monthly is expected to increase more than 25% this year.

Tagged with Google Glasses, iPhone, Google, smartphones, twitter.

June 21, 2014 by Jeff Hasen.
  • June 21, 2014
  • Jeff Hasen
  • Google Glasses
  • iPhone
  • Google
  • smartphones
  • twitter
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Jeff Hasen

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  • Jeff Hasen
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