The naysayers will tell you that Facebook is losing its popularity and will soon go face down. New numbers tell a different story.
72% of online American adults use Facebook, a proportion unchanged from September 2014, per Pew. In addition, 82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older.
Few are more bullish on text-message driven mobile loyalty clubs, but even I have to question these stats from MarketLive: 78% of shoppers are likely to visit a store as a result of a text promotion, and 62% will make a purchase based on a text notification or offer received while in-store. If you cut those percentages in half, I could believe the study. There are so many variables in such campaigns, like the offer, frequency of deals, and timing of messages sent.
I received another promoted tweet suggesting that I have an extended belly and gut yeast. I'd like the company more if it led with my movie-star looks.
Radio took 38 years to reach 50 million people. It took Angry Birds 35 days, according to Brad Jakeman of Pepsi.
Wal-Mart’s CEO says the average in-store only customer spends $1,400 a year. An e-commerce only shopper spends $200. Customers who do both spend $2,500.
43% of consumers expect companies to have their own mobile apps: Forrester.
PepsiCo is working with a licensing partner to market a line of mobile phones and accessories in China in the next few months. But the food and beverage company has no plans to get into the mobile phone manufacturing business, a PepsiCo spokeswoman told Reuters.
"Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories," the spokeswoman said.
Mobile programmatic display ad spending expected to surpass desktop this year: eMarketer.
