• Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Jeff Hasen

  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Notes From A Mobilized Marketer - How Expanding Twitter Beyond 140 Characters Will Work Against Us

Twitter is looking to expand the 140-character limit with a new product, according to multiple reports. Sigh. I’m gearing up for 900-word essays on morning runs and lunch sandwich selections. Psst- here’s a lesson that I learned as reporter: "They settled World War II in 600 words". Stick to 140 characters. Or fewer.

Digital channels will influence 64% of holiday purchases, per Deloitte. In a year with only minor upgrades, Apple sold 13 million iPhone 6s, iPhone 6s units on its first weekend.

From Apple CEO Tim Cook -- “There’s no doubt in my mind the best companies will be the most mobile.”

Those 35 and younger are three times more likely to consume video on smartphone, PC or tablet than on an actual TV, according to Tout.

More than 20 percent of Americans use wearables – Forrester.

Gartner: 89% of marketers say they expect to compete primarily on the customer experience by 2016.

“Ad blocking is a definitive sign that marketers have to get our butt in gear" -- AOL CEO Tim Armstrong.

Sheryl Sandberg told TV ad buyers that Facebook has a “Super Bowl on mobile” every day.

Facebook says it now has 2.5 million advertisers, up a half-million in the last six months.

According to the Wall Street Journal, Adblock Plus will allow an independent board to decide which ads are “acceptable” and allowed through its filter. Should be called “Adwesortablock”.

The average American spends almost 80% of time in their top three mobile apps: comScore.

Amazon, believed to know more about us than any other entity, sent me a burger offer. I haven't had one in over 20 years.

Pfizer introduced a smoking cessation research app.

Selfies have caused more deaths this year than shark attacks.

WebMD users can see their daily medication schedules right on their AppleWatch wrists.

Radar has turned the smartphone into a baseball speed detector: Engadget.

Tagged with Twitter, Apple, iphone, Facebook.

October 4, 2015 by Jeff Hasen.
  • October 4, 2015
  • Jeff Hasen
  • Twitter
  • Apple
  • iphone
  • Facebook
Newer
Older

Jeff Hasen

Mobile CMO and Author
  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

Powered by Squarespace.  Content is for demonstration purposes only.