Nielsen says that more than 90% of adults listen to the radio each week. Yes, it might be more and more via app or streamed over a computer, but the ears are there regardless. How come the majority of stations and groups fail to grasp mobile as a way to engage in 2015 and beyond?
The radio action plan for 2016? Start by building a mobile loyalty club. Increase time spent listening. Sell advertising with mobile calls to action using your shortcode. Get with the program.
Hard? Hardly.
There are more mobile subscriptions in the world (7.4 billion per Ericsson) than people (7.3 billion per the United Nations).
Google Wallet now lets you text money to your contacts.
1.4 billion people around the world will use mobile phone messaging apps this year, per eMarketer.
46.5% of online shoppers will pick up in store or ship to store this holiday season, according to the National Retail Federation.
Shoppers who use digital spend 33% in store: Point Inside. One more from the same source -- for pre-planning, 82% of shoppers use retail apps outside the store.
Only 9% of Facebook users worldwide say they're interested in using buy buttons on the site, eMarketer reported.
The average age of nightly news viewers is 61, CBS says. The average age for cable news is almost 70.
21% of Americans now report that they go online “almost constantly” – Pew.
Tweet from Sarah Silverman: “We have our differences but we all take our smartphones in with us to poop one leg at a time.”
For first time ever, the year's most popular @YouTube #video ads were viewed more on #mobile than desktop: Marketing Land.
