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Jeff Hasen

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Notes From A Mobilized Marketer - Keeping "Modern Family" Modern

ABC’s ‘Modern Family’ shot an episode using only an iPhone and iPad. The attention for the Feb. 25 airing has been significant and, as the Associated Press wrote, keeps “Modern Family” modern.

Mobile now accounts for more than 60% of all digital media time spent: comScore.

Swatch is reportedly working on a smartwatch you'll never need to charge.

90% of YouTube mobile views are less than 5 minutes.

Nearly 50 percent of consumers used a mobile phone to make a purchase in 2014, up from 30 percent two years earlier, per PwC.

By 2016, Deloitte says, mobile will be responsible for as much as 21 percent of in-store spending, or $752 billion.

Seeing someone use the "word" phygital on Twitter is grounds for an unfollow.

Staples reports that 30% of iOS sales are now driven through Apple Pay.

I’ve needed 50 shades to block eyes of 50 Shades tweets and headlines.

Is it too much to expect a conference that focuses on personalization to stop sending you invites to register weeks after you've done so?

New York Times C.E.O. Mark Thompson said the following at the Code/Media conference: “The battle will be won on the smartphone”.

The U.S. Treasury will now accept PayPal.

The NBC iPhone and iPad app has been updated to include live streaming in some markets.

There have been lots of “mobile malware on the rise” headlines. Can you name one person who did something because of it? Nor can I.

Flip phones are selling again– in Japan.

Decades after "hold the pickles, hold the lettuce”, Burger King is delivering on personalization through mobile.

46% of mobile device owners will shop elsewhere if a mobile site or app fails to load within 3 seconds, according to 451 Research.

REI’s Jeff Klonkowsi is one of the thought-leaders I interviewed for my upcoming book. Smart guy. Here’s what the director of digital retail, mobile and business development said last week at eTail West 2015:  “If we’re standing still, someone is going to eat our lunch, and we need to be aware of that.” 

Tagged with Modern Family, YouTube, iPhone, iPad, Swatch.

February 22, 2015 by Jeff Hasen.
  • February 22, 2015
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Jeff Hasen

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  • Jeff Hasen
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    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
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