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Notes From A Mobilized Marketer - Flying High With Mobile Boarding Passes

Mobile devices will issue a third of all airline boarding passes by 2019: Juniper Research.  That would double the current number. It’s also a good lesson on the lack of absolutes – not everyone will adopt this technology or any other.

Smartwatch as "the remote control of our lives"? Jeez, we’ve heard that hype for years around the mobile phone.

An accessory needed for Apple Watch - restraint. Self-control on when/if to react to more immediate info will be as important as anything, IMO.

As has been case with beacons, we won't know how much consumers want delivered on their wrists until we test, ask and learn.

To me, the No. 1 question remains around Apple Watch - is it really solving a problem?

As Yahoo pointed out, you could buy the most expensive Apple Watch, or one of everything else Apple sells.

Selfie drones are on their way, according to VentureBeat.

The mobile ad spend in the U.S. is projected to grow 50% this year, vs. 1.1% for traditional media, per eMarketer.

Tablet shipments will grow just 2% in 2015, projects IDC.

49% of shoppers ages 20-29 regularly use a mobile phone in-store to compare prices, Gfk says.

Starbucks has expanded its mobile-ordering service across the Northwest.

100,000 Coke vending machines in North America will accept Apple Pay by year end.

A California court has said that cops need warrants to get phone location data.

More than 40% of all time spent on TV properties is on mobile: comScore.

60% of users now choose mobile devices over PCs for local search: Thrive Analytics.

In Q4 2014, 16% of smartphone owners said they had recently acquired their phones within the last 3 months, according to Nielsen.

In 2012, 24% of US consumers wanted to use their mobile to send money to friends. In 2014 it was 50%: Mobile Payments Today.

Tagged with Apple Watch, comscore, Nielsen, Starbucks, mobile boarding passes.

March 15, 2015 by Jeff Hasen.
  • March 15, 2015
  • Jeff Hasen
  • Apple Watch
  • comscore
  • Nielsen
  • Starbucks
  • mobile boarding passes
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Jeff Hasen

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  • Jeff Hasen
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