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Jeff Hasen

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Notes From A Mobilized Marketer - Could Brick and Mortar Retailers Be That Slow To Adapt?

83% more retailers plan to identify customers when they walk in the store within five years, according to Boston Retail Partners' 2015 CRM/Unified Commerce Survey. My immediate take and one that I still have days after first seeing this? They don't have five years.

Have these entities not seen the latest mCommerce trends ($76.79 billion projected to be purchased from mobile phones in 2015) or talked to their customers?

Already with 11 million users of Magicbands, Disney is expand the use of its breakthrough mobile tech to more parks.

As you may know, I have struggled to find significant benefits of Apple Watch. Apparently I’m not thinking hard enough. Someone wrote that a by-product of Apple Watch use is not spilling hand lotion when fumbling for an iPhone. Oh.

Four more weeks and it will be 25 years of marriage. I know, you'll have to ask my wife. eHarmony, you can stop sending the “find love” promos via Twitter and email.

Trending the other day: Lady Gaga documenting "the long process" of going blonde for the summer. And you questioned the value of Twitter.

Borrell Associates surveyed more than 7,000 SMBs and found that they spend 5.6% of their revenue on advertising with 22% of their ad budget going to digital.

Shop-by-text message has come to Nordstrom. Wonderful. My wife doesn’t have enough ways to spend there.

Mobile's importance according to marketer and influencer Gary Vaynerchuk: "I truly think my only competitor in business is your index finger."

Nearly two-thirds of parents and caregivers in a University of Washington survey spent less than 5 percent of their time at the park using a phone, including 41 percent did not use a phone at all. The data came from researcher observations, not from self-reported behavior that might be inaccurate or fudged.

Ten years ago this month, Wireless Amber Alert was created to use mobile to help law enforcement find abducted kids.

Tagged with Apple Watch, Disney, iPhone, eHarmony.

May 24, 2015 by Jeff Hasen.
  • May 24, 2015
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Jeff Hasen

Mobile CMO and Author
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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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