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Notes From A Mobilized Marketer - Is A Five-Year "Smart" Clothing Sales Forecast Smart?

So-called “smart” clothing sales are forecast to top 10 million units in five years, a study from Tractica says.  That doesn’t sound like a hit to me. Ten million over a half-decade is a relative drop in the bucket. For perspective, analysts expect Apple to sell between 8 and 14 million Apple Watches in year one.

Americans spend more than 36% of mobile data traffic use on real-time entertainment and 22% on social networking, per CTIA.

Periscope best practices need to be established and followed so we don't keep being asked to stop what we're doing to watch someone walk down the street.

The supposed death of the tablet is overblown. eMarketer forecasts use in North America moving from 174 million this year in 2019. That shows growth, just not on the hockey stick trajectory that we were on over the last five years.

Swatch says that it’s developing smartwatch batteries that last six months. Time will tell if this matters.

30% of those on Tinder are married, says GlobalWebIndex. My wife and I denied knowing what it is.

Four in 10 digital newspaper readers are mobile-only, according to the Newspaper Association of America.

Over one-third of marketers are selling or sharing customer data: Forrester. This topic is covered extensively in my The Art of Mobile Persuasion book that will be available in June.

Approximately, one third of Mother's Day gifts were to be purchased on a mobile device, Criteo predicted.

Consumers are 1.4 times likely to watch a video ad on their phone than any other channel: Google.

One more Google note - more searches are now conducted on mobile than desktop.

I saw a tweet that called BlackBerry an icon. Digging deeper, it was from a BlackBerry partner. That explains it.

A 98-year-old Melbourne woman conceived an app that gives players the task of listing a continuous string of interconnecting words until they have used every letter. Because of the backstory, Millie’s Game may be the most interesting in the app stores.

Tagged with Apple Watch, "smart" clothing, Google, The Art of Mobile Persuasion, BlackBerry.

May 10, 2015 by Jeff Hasen.
  • May 10, 2015
  • Jeff Hasen
  • Apple Watch
  • "smart" clothing
  • Google
  • The Art of Mobile Persuasion
  • BlackBerry
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Jeff Hasen

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