With an ad-blocking option coming with iOS 9, some headlines have suggested that Apple will be taking a big bite out of the mobile advertising opportunity for marketers. The truth is that it’s too soon to tell.
For background, apps will be able to include “content blocker” extensions that define resources (like images and scripts) for Safari to not load. The biggest question is whether users will proactively elect to install and use the blockers. If they do, the thinking goes that fewer ads will be seen on Apple devices and the business return on ad spend in the channel will suffer.
But as a Forrester analyst and others have pointed out, it has taken massive security breaches involving worms, viruses and malware for consumers to take note of options to “protect” their environment. And, in alarmingly large numbers, users have ignored the calls to act.
The same is likely here.
Dads are four times more likely to buy things for their families via mobile than the average consumer: Millennial Media.
You can now order a pizza via a text message. Dominos is smartly giving consumers another purchasing choice and another reason to join its loyalty club.
In the last minute and in the next, 3.6 million texts will be exchanged by U.S. mobile users. Brands, it’s time to consider use of SMS-based loyalty clubs.
Apps are responsible for 42% of all mobile sales by the top 500 retailers, per Go-Globe.
Study: 99% of users ignore share buttons on mobile – Moovweb.
86% of consumers discover new brands or services thru their mobile device, according to Accenture.
On June 14, nine of the top 10 purchases on eBay occurred on mobile devices, totaling more than $1.7 million in transactions.
A Heinz QR code directed users to porn.
37% of users will think less of brand if its mobile app crashes or causes errors, per Dimensional Research.
20% are supposedly buying a spare band for Apple Watch. Me? I'm still trying to get fair value for what I spent.
Users get 14 times more views with a profile photo on LinkedIn than without.
60% of SMBs plan to purchase newspaper advertising, most allocating 20% their budget to newspapers: Borrell.
Starbucks Mobile Order & Pay has expanded to 3,400 additional U.S. stores.
Amazon is considering paying ordinary people to deliver packages. There’s a future for me.
