Despite unfettered access to the mobile web, 280 million smartphone users around the world turn to an app or apps at least 60 times a day, Flurry reported. The top category is messaging, followed by utilities, games, finance and news and magazines. Certainly Facebook’s popularity is a big part of this story.
On Disneyland's 60th birthday, it’s important to note how innovative Disney remains. It’s MagicBands, used by tens of millions of park visitors, show how consumers will give up their location in exchange for value – shorter lines, faster restaurant reservations, and more. Much more on this is in my The Art of Mobile Persuasion book.
Spam has fallen below 50% of all email for the first time since 2003, per Symantec.
On mobile, the average viewing session on YouTube is more than 40 minutes, up more than 50% year-over-year.
One-in-3 parents say they've had concerns or questions about a child's tech use, according to Pew. I would’ve guessed the number to be significantly higher.
Also, Pew told us that 47% of parents on Facebook are friends with their children.
Angry Birds 2 will launch on Apple's iOS at month’s end. My soon to be 86-year-old mother in law will be among first to get this.
A gentleman likely in his 60s, who was wearing an Apple Watch, approached me recently in a mall. "I see you are wearing an Apple Watch. Have you been able to figure yours out?" I told him, "Not really". His watch was given to him by his son, who works for Apple.
Google confirmed a buy button is coming soon to mobile search results.
More Google news – it introduced Eddystone, an open source, cross-platform Bluetooth LE beacon format.
Nine of 10 always keep their mobile device within arm’s distance, IBM reported.
While the number of apps used has been flat for two years, the time spent on apps has risen 63%, Nielsen said.
Companies that weren’t ready for the over-hyped Mobilegeddon lost up to 10% of traffic: Adobe.
