If you ask users to opt into push messages during the fourth-to-sixth app session, the opt-in rate is 70%, per Localytics. Why? Because by then you will have established value. Many brands ask too soon and see poor response.
I saw a tweet that said 10 Apps That Every Lazy Person Needs, but I didn’t bother to open it.
Ten billion is the number of price changes Amazon made this past holiday season, according to RetailDive.
The share of parents who know the password to their teen’s email account: 48%; cellphone: 43%, social media account: 35%, per Pew.
My reaction to news that Lenovo is phasing out the Motorola brand: when the Razr was the most popular cellphone, the thought of the brand going away rang untrue.
Apple saw $1.1B spent on apps over the holidays. New Year’s Day was the biggest ever.
Of the 36% of retailers that use mobile devices in stores, 25% use tablets, per the National Retail Federation.
Worldwide time spent in apps grew 334% on phablets YoY from 2014-2015: Flurry.
In 2015, 27% of all activations were on phablets, growing from 4% in 2013.
Gartner says that half of consumers will pay via mobile by 2018.
Mobile purchases will reach 42% of all online orders in 2016, according to Bizrate.
Apptimization is this week’s made-up word. Stop trying so hard. Better yet, try harder.
India has reached one billion mobile users.
The end of apps, eh? Usage grew 58% in 2015, per IBM.
50% of emails sent in the third quarter of 2015 were opened only on smartphones and tablets: Yesmail. That’s up 6% compared with the same period in 2014.
Only 2% of patients in the largest U.S. hospitals are using hospital-provided mobile health apps, per Accenture. The company estimates that failure to meet consumer demand could cost each of these hospitals, on average, more than $100 million in lost annual revenue.
