One of big opportunities for Gap is personalization "but it may not be this year. It's the holy grail" -- Caroline Sheu, the company’s VP of Global Digital Marketing, said at the excellent Mobile Ventures Summit event in San Francisco.
More from Sheu - it's apps and mobile web, not one or the other. Be everywhere the customer lives, she said.
And one last one – the best foot forward for Gap is building an app for its best customers, not one that is for all. It’s about focus and working the funnel. Others like REI have said the same thing.
One in 3 smartphone owners have streamed video via a subscription service on their phone: Pew.
Mobile accounted for 52% percent of Google clicks (including ads and organic) in the fourth quarter of 2015, per Merkle/RKG.
40% of PepsiCo's Super Bowl budget is going to digital, including Snapchat, Adweek reported.
100 million hours of video are watched daily on Facebook, the company said.
Pinterest's mobile users exceeded desktop within a day of launching the mobile app, according to the company’s Kevin Knight.
RBC's Mark Mahaney said mobile became material when it reached 20% of revenue or traffic.
Visa will brings NFC (near field communications) to all the payment terminals at Levi’s Stadium for Super Bowl 50.
As much as the media makes it out to be a sprint, mobile payments is a marathon that will take decades -- Visa's Chris Curtin, Chief Brand & Innovation Marketing Officer.
Facebook earned $5,630,000,000 in Q4 in revenue from advertising, and about 80% of that came from mobile. Mobile ad revenue was up 82% year over year.
Leaders who measure impact of their online and offline spend will allocate up to 20% of their budget to mobile – Forrester.
Broadcast advertising spending jumped 13% to end 2015, while overall TV spending was up 9%: Standard Media Index. Take note, mobile and social hypesters.
