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Jeff Hasen

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Notes From A Mobilized Marketer: Floor Traffic Lights Installed For "Smombies"

The German city of Augsburg has installed floor traffic lights for smartphone addicts. According to a German newspaper that calls such addicts “smombies”, the move followed these accidents: a 15-year-old girl in Munich was run over by a tram while looking at her smartphone with headphones in; in nearby Augsburg, on two recent occasions, pedestrians have been hit by street trains while looking at their phones.

Facebook has passed 1.65 billion monthly active users with 54% accessing the service only on mobile. Meanwhile, the company reports $5.38 billion in revenue, 79% from mobile advertising.

Apple may be working on a way to show friends your autocorrect mistakes, the Verge reported. Apple’s autocorrect mistakes or mine?

DeWalt, known as a drill maker, has introduced a rugged MD501 smartphone.

Vendors shipped a total of 334.9 million smartphones 1Q16 up slightly from the 334.3 million units in 1Q15, marking the smallest year over year growth on record: IDC.

Amazon is liable for in-app purchases made by kids, a court determined.

Apple pointed to 451 research saying that there's "94 percent customer satisfaction for Apple Watch." They didn’t ask me, but I would definitely be in the other camp.

Despite a “down quarter”, Apple sold 395 iPhones per minute.

Unlockd raised $12 million to lower one’s mobile phone bill in exchange for viewing ads.

In 2016 mobile payment transactions could total $27 billion, up 210%, IBM reported.

Walmart Canada’s responsive redesign has boosted conversion by 20%, according to the company.

Interesting stats from Forrester: only 37% of brands use mobile paid search advertising; just 23% have unique mobile content; and just over one in five send push notifications.

comScore found that for every $6 spent online shopping in the fourth quarter of 2015, one of those dollars was spent viaa mobile device.

 

Tagged with Apple, smombies, Facebook, DeWalt, Walmart.

May 1, 2016 by Jeff Hasen.
  • May 1, 2016
  • Jeff Hasen
  • Apple
  • smombies
  • Facebook
  • DeWalt
  • Walmart
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
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  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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