The rising expectations of mobile users have been well-documented and covered extensively in my The Art of Mobile Persuasion book. Now comes word that one third of mobile consumers would never purchase from brands that fail to deliver.
Alternatively, Sitecore reported, when a good mobile experience is achieved, 76% report that it has an influence on their loyalty to a brand.
Nearly one third of all mobile searches on Google are related to location.
Location-related mobile searches are growing 50% faster than mobile searches in general.
According to Nissan UK data, 6% of mobile ad clicks result in a trip to a dealership.
Nearly 1 in 4 people abandon mobile apps after only one use: Localytics.
Only 24% of mobile app users worldwide return to an app the day after they first use it: Appboy.
Another from Localytics: 62% of users will use an app less than 11 times.
Over 419 million individuals block ads on their smartphones, per PageFair. The number represents 22% of all individuals who own a smartphone worldwide.
Email is the most popular function of smartphone users (78%), followed by web browsing (73%), Facebook (70%) and looking at maps and directions (63%): IDC and Facebook.
Just 52% of small businesses had a mobile-optimized website in February 2016: Yodle, and Research Now.
More than one-third of US internet users said they first find out about small businesses when researching online, according to a survey by Vistaprint.
Nearly six in 10 mobile gamers watch an ad 10 times a week, via TapResearch.
Mobile sales growth exceeded desktop growth by nearly 10x last holiday season: comScore.
81% couldn’t go a day without their mobile device: O2.
Eight in 10 Twitter users are on mobile.
Four out of five 18 to 24-year-olds (81%) say that using mobile banking is helping them to actually save money: per Halifax’s Generation Save report. A further 65% of these young people say mobile banking makes them more likely to move money into savings accounts.
