About The Time The Rodent Was On The Flight

I'm privileged to be asked to speak often. As we near mid-year, I recall one of my most memorable panels - the IABC Seattle event when Paul McElroy, Managing Director of Strategic and Corporate Communications for Alaska Airlines, spoke of how he proactively used Twitter when an unwanted passenger came aboard a flight.

<p>IABC Seattle 2011 - Panel: "From Social Media to Storytelling: What's Working to be Heard" from IABCSeattle on Vimeo.</p>