The subject of nearly 100 tweets, my Moments of Trust survey is making its way onto marketing and mobile sites worldwide.
On Mobilegroove, Peggy Anne Salz, a well-regarded mobile industry expert and commentator, called it “must-read analysis that should spark marketers to listen in and answer back.“ http://www.mobilegroove.com/watch-out-listen-in-connected-consumers-can-damage-your-brand/.
(Full disclosure: as many of you know, I write a weekly column on Mobilegroove)
Peggy’s take on the results:
“Connect the dots, and there is an opportunity (even a requirement) for brands to listen in to what people are saying about their retail experiences and — more importantly — respond. No doubt this approach would go a long way toward solving issues before they balloon into full-scale social media meltdowns.”
The study is also featured on Technorati http://technorati.com/business/advertising/article/mobile-phones-become-megaphones-in-intersection/ and IMedia Connection http://blogs.imediaconnection.com/blog/2011/06/19/megaphone-effect-as-consumers-use-mobile-and-social-in-moments-of-trust/.
