As mentioned yesterday, my 140 Characters Conference talk in New York June 16 features discussion of whether consumers gripe more about positive or negative retail experiences.
The New York Times gave an extended look at an app called Gripe, one that claims to "make people more powerful in the real world" through the dissemination of their praise or criticism via Twitter, Facebook and other social networks.
http://www.nytimes.com/2011/05/29/technology/29digi.html
Gripe says it acts as the "Better Business Bureau" in the Twitter age.
Nothing like offering low expectations.
I'm going to try the app that has been around for more than a year. I know no one who has. Have you?
Maybe we'll end up on on Gripe's top influencer list - http://www.gri.pe/users/top. More than that, let's see if our gripes and praise change anything in the brand/consumer dynamic.
