Back when I was a sports writer, I loved writing a column called Notes On A Scorecard. It was a somewhat mad dash around the sports world with some news and a lot of opinion. It’s time to kick that off here with the first in a series called Notes From A Mobilized Marketer.
Apple’s 25 billion app store downloads have brought $4 billion to developers. It’s interesting to know that Apple didn't introduce the app concept -- others did as far back as 10 years ago.
More than the number of downloads, I want to know how many apps are used and how often. Activity is lower than you think. I’ll post further on this and discuss the ramifications for marketers.
Approximately 69 percent of China's one billion mobile subscribers access the Web through their phones on a regular basis. China is the largest mobile market in the world.
Lost in the discussion about smartphone adoption is the fact that more than 150 million in United States still have feature phones. We need to market to them, too.
Judging by the weekend crowd around the iPads in the Apple store, people either don't know about the impending iPad 3 or don't care to wait. Speaking of which, we’re one day closer to the start of iPad 4 rumors. It makes me want to pull the covers over my head.
If Apple was the first to announce 41 megapixels in a smartphone (like Nokia did), do you think folks would stand on chairs and applaud? I do. There is more on Nokia’s accomplishment in my latest MobileGroove column. http://www.mobilegroove.com/mwc-can-facebook-twitter-crack-the-code-on-releva...
Sprint reportedly will have 10 handsets with Google Wallet in 2012 bit.ly/xrKoMq. There is significant wallet discussion in my upcoming Mobilized Marketing book.
Google's supposed Siri-like offering is named "assistant" and being positioned as a "do engine" tcrn.ch/yMJDe9. I’m not a big Siri user. It's more of a gimmick. Do you use it?
I think more will buy photoshop tools if the world moves to 41-megapixel smartphones. Tools and eyelash enhancement services.
I feel the idea of the Air Force spending $9 million on iPads to replace flight manuals will be dissed by politicians. It doesn't matter that it makes sense.
Facebook and Twitter will accelerate mobile advertising's growth unless they screw it up – I discuss that as well in my MobileGroove column. http://www.mobilegroove.com/mwc-can-facebook-twitter-crack-the-code-on-releva...
Registration is open for the free webinar I'm doing May 3 with the Mobile Marketing Association on my new Mobilized Marketing book. bit.ly/A7GoXp. The official book launch is two days earlier but electronic versions will likely be available sooner.
Apple is imposing its will to set price and content for its coming TV subscription service, according to a report read.bi/y4jdgD me: Am I shocked? No.
Frustrated by others' efforts, Walmart and Target reportedly are in a new group chasing mobile payments. bit.ly/yJrhrs This will be a long race and there will be more than one winner.
It's early to gauge ROI, but Samsung has sold two million Note smartphone tablet hybrids (please don’t call them phablets) after its $10 million Super Bowl campaign. bit.ly/AtJMiH
Apple was named Fortune's most admired company on the same day that Verizon won the J.D. Power customer service award. I’m curious to know which has more sway with consumers.
Eight percent of cellphone owners don't know if their device is a smartphone, according to Pew. Should we call them dumb users?
