Mobile's prospects in the upcoming holiday shopping season can be summed up in two words - Great Expectations.
So how are we going to get it right?
Once you get a mobile subscriber to a site or application, remember that it’s all about the experience. Consumers expect simplicity, speed, product information, competitive prices and the ability to purchase.
- Entertainment is important but on such a day as Black Friday, shoppers more want to get in and get out
- Simple is especially important given the wide disparity in mobile device capabilities
- You want to ensure you are delivering a brand-worthy experience regardless of whether your customer is on a feature phone or smartphone. It should just work
