Steve Smith from Mediapost wrote about the Kikkoman mobile program and quotes me here http://www.mediapost.com/publications/article/163061/kikkoman-mobilizes-for-h...
I told Steve that the campaign combines in-store calls to action with email, SMS, mobile web and video.
"By giving consumers a choice in how they'd like to interact with Kikkoman, the company is increasing the likelihood of participation and ongoing engagement."
