Looking to reach a younger demographic, Nestle-owned Perrier turned to us at Hipcricket to mobilize its Le Club Perrier promotion. The multi-channel program featured a YouTube video that got hotter the more times it was viewed.
I discuss the campaign in today's Mobile Marketer story, including Perrier's interest in reaching young, on-the-go consumers through an anytime, anywhere channel.
http://www.mobilemarketer.com/cms/news/advertising/11406.html
