While known as one of the most progressive marketers, Seth Godin is no fan – or even user – of Twitter.
“One hundred and forth characters are not a replacement for 200-page reads,” Godin said at the recent Seattle workshop I attended.
Godin does not tweet, saying among other things that it would take time away from other what he considers more important tasks. He said he reads over 100 blogs a day and, get this, a book a day (although he admits he doesn’t read the books cover to cover – only enough to know what the thought-leaders are saying and doing).