Notes From A Mobilized Marketer - A Selfie Tsunami Is Just Ahead

iOS9, coming this fall, will put all of one's selfies in an album. I can see a massive increase in social sharing - "Here's when I was in the park." "Here's when the traffic light made me late for work". Help us.

Subway's new app gives customers the ability to build a custom sandwich and pay in advance via PayPal.

On average, each U.S. household will spend approximately $3800 on access and devices in 2015, per industry analyst Chetan Sharma.

More from his report:

U.S. consumers will spend more on wearables than feature phones in 2015.

The total number of connected devices around the world will reach 16 billion by the end of 2015.

Apple brings AT&T, Sprint Wi-Fi calling to iOS 9, per several reports.

Interesting stats given new competition with Apple Watch: Fitbit sold 4.5 million devices last quarter, with revenues up 235 percent from a year ago. That likely speaks more of the category growth than a choice over the Apple product.

49% of teens say that texting is the preferred way to get in touch with a close friend, according to a Pew report. Social media is second (20%), following by calling (13%).

CBS says Super Bowl ads are selling for $5 million per 30 seconds. Advertisers told Variety that the cost is between $4.5 million and $4.7 million. Regardless, is this year for a true mobile call to action in a spot? All we need is one big success to open the gates.

In the second quarter of 2015, approximately 58% of American smartphone owners also have a tablet (Kantar). Among iPhone owners, the number of tablet owners jumps to 65%.

Seen on bgr.com – “Upcoming new iPhone feature could make you fall in love with Siri all over again." My reaction? When were we smitten the first time?

Notes From A Mobilized Marketer - Will A Coming Ad-Blocking Option Limit Mobile Advertising?

With an ad-blocking option coming with iOS 9, some headlines have suggested that Apple will be taking a big bite out of the mobile advertising opportunity for marketers. The truth is that it’s too soon to tell.

For background, apps will be able to include “content blocker” extensions that define resources (like images and scripts) for Safari to not load. The biggest question is whether users will proactively elect to install and use the blockers. If they do, the thinking goes that fewer ads will be seen on Apple devices and the business return on ad spend in the channel will suffer.

But as a Forrester analyst and others have pointed out, it has taken massive security breaches involving worms, viruses and malware for consumers to take note of options to “protect” their environment. And, in alarmingly large numbers, users have ignored the calls to act.

The same is likely here.

Dads are four times more likely to buy things for their families via mobile than the average consumer: Millennial Media.

You can now order a pizza via a text message. Dominos is smartly giving consumers another purchasing choice and another reason to join its loyalty club.

In the last minute and in the next, 3.6 million texts will be exchanged by U.S. mobile users. Brands, it’s time to consider use of SMS-based loyalty clubs.

Apps are responsible for 42% of all mobile sales by the top 500 retailers, per Go-Globe.

Study: 99% of users ignore share buttons on mobile – Moovweb.

86% of consumers discover new brands or services thru their mobile device, according to Accenture.

On June 14, nine of the top 10 purchases on eBay occurred on mobile devices, totaling more than $1.7 million in transactions.

A Heinz QR code directed users to porn.

37% of users will think less of brand if its mobile app crashes or causes errors, per Dimensional Research.

20% are supposedly buying a spare band for Apple Watch. Me? I'm still trying to get fair value for what I spent.

Users get 14 times more views with a profile photo on LinkedIn than without.

60% of SMBs plan to purchase newspaper advertising, most allocating 20% their budget to newspapers: Borrell.

Starbucks Mobile Order & Pay has expanded to 3,400 additional U.S. stores.

Amazon is considering paying ordinary people to deliver packages. There’s a future for me.