My friend and one of the smartest marketers I know, Mario Schulzke, asked me to be a regular contributor to his outstanding IdeaMensch site www.ideamensch.com. For those out of the know, IdeaMench is a community of people who, in Mario’s words, do ideas rather than talk about them.
I'm honored.
My first piece ran today on what I believe is the coolest thing in mobile today – a 15.4 percent lead generation rate garnered by Ford and its dealers.
You can read it here http://ideamensch.com/the-coolest-trend-in-mobile-marketing/.
