Augmented reality finally taking hold? Google Glasses becoming as commonplace as bifocals?
Nah, I believe the next big thing in digital is seamless experiences. Here's what I told cmo.com in a piece that posted today:
"I see meaningful advances coming in technology that provide seamless experiences. Our interests and even our needs are in pausing, then resuming our lives as we move from one technology or device to another. Amazon gets this with Kindle. I read on a Kindle, then later go into the Kindle app on my iPad. The page where I left off is waiting for me there. Easy and tremendously helpful. Of course, everyone is promising this experience, including Microsoft with its latest reorganization. But the tech world really hasn't delivered on it in a big way yet. And it needs to. Consumers not only want it, they are increasingly demanding it."
The full piece is here - http://cmo.com/content/cmo-com/home/articles/2013/7/18/Whats_Next_Big_Thing_CWTK.html
