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Jeff Hasen

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Notes From A Mobilized Marketer: Anything Your App Can Do Dogs Can Do Better

An app that forces you to get out of bed? I have three dogs that do that.

More than half of U.S. online adults who begin tasks on their mobile phone continue them on their laptop, Forrester says.

The digital ad spend is concentrated among a few companies  -- nine account for two-thirds of the U.S. digital ad revenues, according to eMarketer.

Up to five million Android users have malware issues. I believe that 4,999,993 don't know or care enough to do something. But Norton claims that a text message worm targets Android devices.

I disagree with the notion that consumers won't be loyal in the mobile age. In fact, I think that the opportunity to create and cultivate relationships is better than ever.

Nielsen tweeted that while advertisers are exploring mobile, they need proof that campaigns are effective. This is news?

If I tried, I couldn't create a worse user experience than what Gogo gives us on flights. Slow, bad customer service, overpriced, frustrating. No more.

78% of U.S. youth use Facebook at least once a month, more than Instagram & WhatsApp combined, reports Forrester.

Android users are spending around half as much as iOS users on apps.

89% of buyers use mobile when searching for homes, according to Keller Williams.

ESPN said that 3.2 million people watched the U.S. vs. Germany World Cup game. That added 10% to the TV audience.

A tweet said that BlackBerry is waging war against its greatest enemy: media haters. That’s a head-scratching, desperate strategy.

Another tweet says that it's official. We live in a mobile world. What kept you?

Deloitte says that there are three ways that banks can drive revenue from mobile - new customers, cross-selling, and mobile commerce.

The abandon rate for mobile shopping carts is 97%, claims HP.

Tagged with apps, ios, Android.

June 29, 2014 by Jeff Hasen.
  • June 29, 2014
  • Jeff Hasen
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  • ios
  • Android
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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