18-24 year olds in a Bank of America survey are most likely to view their mobile phones as very important (96%) – more so than deodorant (90%) and their toothbrush (93%). Does that say more about the role of mobile or a gross decline in basic sanitary habits?
The core of an American soccer audience? About a quarter of Hispanics and young adults followed the World Cup very closely, according to Pew. Those demographics are highly engaged in mobile, too.
The U.S. mobile ad spending will surpass digital ads and print in two years, eMarketer forecasts.
Predictably vendors are talking up beacons. My recent conversation with brands say that a robust testing period is needed first. I’ll do a webinar on the topic July 23 for Market Motive http://www.marketmotive.com/training/tutorials/conference-calls-and-workshops/workshops.html.
Shazam has moved inside movie theaters to give second-screen advertising another shot, Adweek says. You have a captive audience, so it isn’t as ill-conceived as one would think.
SAP says “the mobile revolution is now.” Jeez. Just what we need is more hype.
Mobile email opens have increased 400% in the last three years.
The average smartphone user has 21 apps and uses 8 in a week, Survey Analytics reports. Those numbers seem low on the total number and high on the weekly usage.
Separately, Apptentive says that only 4% of customers will still be using an app a year after they download it.
50% of Walmart smartphone owners use mobile to help them shop in stores, the retailer claims.
Mobile device adoption will grow to 2.4 billion smartphone and 651 million tablet users by 2017, Forrester predicts.
80% of smartphone users want to interact with doctors on mobile devices, according to Cisco. Other than privacy concerns, why wouldn’t one want to do this?
