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Jeff Hasen

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Notes From A Mobilized Marketer - No, You Can't Drive A Truck Over Your iPhone

I’m guessing that beyond sitting on it, you can't drive an F-150 over an iPhone 6 Plus. But don't try it at home.

67% of moms entertain kids with mobile videos & games, up 2X from last year, Yahoo says.

The North American mobile industry accounts for 3% of the GDP, according to industry group GSMA.

Apple sold 39 iPhone 6's per second in its first weekend.

A Homeland mobile ad uses phone vibrations to set off a virtual bomb in your hand.

Nordstrom wants to text shoppers who are interested in certain merchandise. That makes sense. It gets us closer to one-to-one marketing rather than one-to-one list.

Mobile spending on branding-related objectives will grow faster than direct-response initiatives in the next year, Nielsen says.

Nearly 75% of consumers ages 18-44 access a social network daily, Adobe reports. Mobile is the most-used device.

Smartphone penetration has made it to 70% in the U.S., Nielsen tells us.

Here’s one to stump your friends at a dinner party - research shows Japanese travelers are three times more likely to book via mobile than Germans.

Mobile now accounts for more than 50% of ecommerce traffic, according to Shopify.

Gartner says that more than 75% of mobile apps will fail basic security tests through 2015.

Mobile search prompted 30 billion calls to businesses in 2013, reports Harte Hanks.

Pinterest is the most popular social media channel on mobile devices.

Over 30% of Staples' mobile traffic is tablet-driven.

Trend Micro says that 40% of mobile users do not use a password to protect their devices. I would’ve guessed 70%.

Reports say that approximately 85% of iPhone 6 buyers had previous Apple phones. That explains the record pre-order – it was something other than blind faith

Tagged with Nielsen, iphone, tablets.

September 27, 2014 by Jeff Hasen.
  • September 27, 2014
  • Jeff Hasen
  • Nielsen
  • iphone
  • tablets
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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