I contend that the first mobile phone appeared 50 years ago this month when Get's Smart's Maxwell Smart said “Sorry about that, Chief” to his boss via his shoe.
88% of teens text their friends at least occasionally, and 55% do so daily, per Pew.
In the last year, T-Mobile shares have climbed 37%. Sprint's have fallen the same amount.
A smart you-know-what asked if my new The Art of Mobile Persuasion book is about sexting. #missedopportunity
Forrester says that 30 billion “mobile moments” occur in the U.S. each day.
87% of Chinese moms who are digital buyers prefer the smartphone because “they can use it anytime, anywhere,” according to eMarketer.
In 2014, 41% accessed the Internet on a mobile device, per Forrester. The number was 17% in 2011.
Mobile ad revenue is expected to overtake online for local TV by 2019, BIA/Kelsey says.
By 2019, CMO's say that 75% of budget will go to digital marketing (Accenture).
Fiksu said that iOS 9 reached 12% adoption in the first 24 hours.
Teens spend twice as much time with mobile as they do with PCs or TVs, per Marketing Land. Nearly half say that they try at least four apps a month.
Combined, QVC and Zulily have seen $2.36B in mobile sales in a year, Internet Retailer reported.
In 2014, 38% of travelers used a mobile device to make a travel purchase (Thinknear).
Mobile online back-to-school sales increased 42% this year, according to IBM.
With 36.9%, Google doubled the U.S. mobile ad revenue of Facebook, which was No. 2 in the category, per eMarketer. The gap is projected to be cut this year with Google projected to see 32.9% and Facebook looking at 19.4%. The dominance of the two companies is expected to continue at least through 2017.
