Here’s the answer to the coming complaints about you shopping via mobile at the Thanksgiving dinner table: at least, you are not doing it on the potty. A PayPal holiday buying survey showed that 22% say they will shop on the toilet. That compares to 34% who will purchase in bed for their partner or spouse while sleeping next to them, and 35% who will shop between such activities as passing the cranberry sauce and downing three pieces of pecan pie.
Only one in six shopping carts converts on smartphones, per Adobe.
Mobile shoppers will account for 34% of ecommerce sales during the holidays, Adobe added.
Seventy-five percent of internet use in 2017 will be mobile, Zenith says. The same company predicts that mobile advertising will overtake desktop ad spending next year.
Nearly 75% of U.S. adults will use smartphones in 2016: eMarketer.
How important are mobile web sites? Purchases made via mobile browsers are more common than transactions completed in merchants’ native apps, according to Javelin. Transactions via mobile browsers in 2015 totaled $75.3 billion, while apps accounted for $46.9 billion.
The majority of smartphones and tablet users in Germany said they have only downloaded free apps, eMarketer reported.
Thirty-nine percent of people have downloaded malware on to their smartphone, per Crowd Research Partners.
By 2018, nearly 8 in every 10 programmatic dollars will be spent on mobile: eMarketer.
Mobile paid search has increased by 134% since last year, Merkle said.
By 2020, mobile video will represent 75% of global mobile data traffic: Cisco.
Google makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s estimates of ad revenues at major publishers.
Last year, one-third of shoppers made a purchase on Black Friday or Thanksgiving with their mobile phone, per Forbes.
12.5 billion dollars were spent via mobile during the 2015 holiday season: Internet Retailer.
A Nielsen study showed that adults in the U.S. visit more desktop sites than smartphone sites, but the gap is narrowing. During May, Nielsen adults visited an average of 55 PC sites, down from 61 the prior year and 62 the year before. By comparison, adults visited 44 smartphone sites, up from 38 in May 2015 and 36 in May 2014.
