Purely on time spent, users of mobile apps are 20X more engaged than those who visit mobile web sites, per comScore. This came through a study of the top 1,000 apps and sites.
What should we take from this information? App makers are succeeding in catering to the more loyal customers with interesting, even personal experiences. Web sites remain a way to get reach but not necessarily to build loyalty.
Facebook overestimated average time spent watching video ads by between 60% and 80% for the past 2 years, according to the Wall Street Journal.
In other wonderful news, Mobile app marketers will lose $100 million to fraud this year, AppsFlyer reported.
8% of podcast listeners purchase a product/service after hearing an ad: IAB. This speaks to relevance provided to those who choose the programming.
There will be a huge void on Twitter after the election. Or not. iPhone 8 rumors will kick in nearly a year before the expected 10th anniversary revamp.
I disabled breathe notifications on my AppleWatch. I need help on many things. This one, I have covered.
More than two million people watched Week 2 of the NFL on Twitter, upping the audience by 34%.
Apple is said to be stepping up plans for an Amazon Echo-style smart-home device. It would use the same Siri that wanted to get me a Lyft when I told the watch to Start Elliptical.
Up to 50% of consumers who cancel a Netflix subscription eventually return, says the company’s CTO. How many other businesses can claim the same?
Appointment reminders are the top category in a list of the types of messages that U.S. millennials want to receive, per OpenMarket.
Twitter no longer counts photos, GIFs or videos toward the 140-character limit. Look for more pictures of lunches.
Buying "in-store" (33.5%) is still the most popular channel for holiday shopping, eMarketer said. But mobile surely has a large influence, even down aisles and at shelves.
