The easiest way to betray trust on mobile? Follow the lead of my eye doctor’s office and send a text message at 4 a.m. to remind someone about an appointment 13 days later. Is it that hard to see the stupidity in that intrusion?
For every $1 spent on a mobile device, $30 of retail sales are influenced by mobile, per Forrester.
65% of Spotify's global streams are now on mobile devices. This covers 70 million users and 30 million subscribers.
More than 40% of the top-selling smartphone apps have no privacy policy, per Forbes.
This is the longest stretch since 2007 where I haven't felt compelled to visit an Apple Store to engage with a new product. How about you?
83% of consumers prefer a talk with a person rather than digital interaction for customer service issues: Accenture.
Marketers need to move from “measuring and marketing to devices, to marketing and measuring people,” according to ESPN’s David Coletti. I devote a section of my The Art of Mobile Persuasion book to ESPN’s moves toward even more personalization.
Apple Pay is coming to mobile websites later this year, according to several reports.
Starbucks says that it is within "30 to 45 days" of releasing a Windows mobile app.
Google has added ride-sharing tab to Maps for iOS.
We might have to start a drinking game every time we hear the term mobile moments. It is the new The Year of Mobile repeated-by-all phrase.
I asked my 22-year-old niece if she knows anyone who owns an Apple Watch. "Only some parents. No one my age," was her response.
Juniper Research predicts app advertising will top $44 billion by 2020, up from $13 billion last year.
CBS plans to sell one of its radio division. Several of the stations ran pioneering mobile campaigns that tapped into listener loyalty.
