Few argue with the idea that more dollars will flow into mobile when we can get more clarity into the results of our efforts. But two studies apparently show how far we have to go. 67% of marketers told Forrester that they can't measure mobile's ROI. But 77% told Salesforce that they can.
Which is it?
Diving further into the Forrester study, we see that only 20% say that they have adequate mobile budget. Yet, as mentioned, 2 in 3 aren’t sure if it’s working or not. I would love to be in on the conversations when these marketers are asked to justify the budget expenditures.
15% of Americans are “cord cutters” who used to have cable or satellite TV but now don't, per Pew.
The Associated Press – and therefore all of us -- will lowercase internet effective June 1. There’s more – in that same timeline, AP will lowercase web in all instances – web page, the web, web browser, etc.
A “suggested” Subway app in my Twitter timeline says that I can order a meatball sandwich. I haven't had one in more than 30 years. This is the best that we can do on personalization in 2016?
Along the same lines, 24% of U.S. respondents are “extremely frustrated” with restaurants for not making interactions and offers more relevant, Accenture says.
87% of B2B marketers struggle to develop compelling content, according to Forrester.
A study from Accenture finds that 60% expect the same customer experience across all touch points – from phone service to in-store & digital interactions. And that number grows every day.
Only 65% of U.S. marketers think that location data is accurate, reports the Location Based Marketing Association.
I was intrigued by a trending hashtag #IfIHadAnExtraFiveMinutes, but I didn’t so it remains a mystery.
StubHub is introducing a 360-view within app so buyers can see view seats before buying tickets.
Millennials living in their own home without kids spent 94+ hours on their PCs, tablets & smartphones in November, Nielsen says.
