One thing we can expect in 2013 is what Heidi Cohen calls "extreme" marketing predictions. I took the word to mean something that was way out there. Here's what I told Heidi when she asked me to name one:
"My extreme prediction is that there will be more extreme predictions around mobile in 2013. I’m still shaking my head over the Experian prediction from late this year that 50 percent of the marketing spend in 2017 will be for mobile programs. Not only is that crazy, its level of hype does a disservice to those of us trying to grow the channel dollar by dollar."
Heidi's full list of responses is here http://heidicohen.com/2013-extreme-marketing-predicitions/#more-15363
