Mobile Marketer asked me for my thoughts on a Porsche-branded BlackBerry phone soon to be available in limited supplies.
Here's what I told the publication:
“Porsche drivers are among the most loyal automobile owners in the world. It makes sense that some brand enthusiasts would want their phones to be Porsche-branded, especially since it will sell in Porsche boutique stores.
“Mobile devices are personal. They ring how we want them to, are accessorized to our particular tastes and oftentimes make fashion statements.”
“The value of an association with a diminished brand like BlackBerry is questionable for Porsche Design. But the device will have limited distribution and visibility, so there is likely more upside than downside.”
The article is here http://www.luxurydaily.com/porsche-design-launches-new-blackberry-smartphone-...
